College student Ethan is transported into a cultivation world and becomes the head of the bankrupt Celestial Sacred Land. Burdened with five million spirit stones in debt, he gets a pay-to-win system and is pushed to the brink. He creates the Celestial Phone, revolutionizing the realm and turning humiliation and pressure from rival factions into massive profits. Launching innovations like the Immortal Net Auction House and live-streaming Holy Maiden, he uses modern business tactics to dominate ancient sects, rapidly grow stronger, defeat powerful enemies, and restore his sect to supremacy—ushering in a new era of cyber cultivation.
