Welder Finn Carter is schemed against by his childhood friend and business partner Zane Morrison. Refusing to engage in unethical practices, he chooses to leave the company with nothing, and runs a small advertising workshop in an urban village with a few of his trusted brothers. He unexpectedly rises to fame after repairing a signboard for only 50 yuan, which also draws frantic suppression from Zane Morrison. Finn Carter stays true to his principles, fights for high-stakes projects at great personal risk, stands firm against capital traps, and finally gains recognition from industry leaders, earning the opportunity to compete on an equal platform with Zane Morrison.