Betrayed and killed in the frozen apocalypse, Ethan Mercer is reborn ten days before doomsday. A jade seal unlocks the Pawnshop System for supplies, guns, and dino-taming skills. At Blackwind Bluff, he builds a fortress, recruits allies, raises a dinosaur army, takes revenge, defeats Nathan Pierce, tames the Lava Dinosaur King, and becomes Dinosaur Lord.