Flynn Hale, a poor designated driver, is betrayed and humiliated by his girlfriend. On the verge of death, he awakens the Simp System, which grants ten times cashback every time he spends money on women. From then on, he rises steadily, gets back at his ex-girlfriend, outperforms wealthy second-generation heirs, wins over female sales staff, acquires entertainment companies, and eventually becomes the richest man in the city, only to choose to unbind the system and return to ordinary life when he reaches his peak.