Jared Jennings meets Lana Quinn. He joins 'The Profit Inversion Experiment' and founds 'The Uncompete'. He gets a high subsidy for losing money; high profits mean only a base salary. He gives employees raises, benefits, invests in strange projects to lose money. His ad-free tools, anti-hustle courses, 'The Emotion Archive' become hits. Employees see him as a god-like boss, public a business genius. The more he tries to lose money, the more his company earns.