Wyatt Linden rented a pork shop. The landlord, Dexter Crawford, rented it to Wyatt for 80,000 a year. He promised not to raise the rent. Just as the business started to take off, Dexter Crawford went back on his word. He presented Wyatt with a new lease: the rent would increase from 80,000 to 240,000 a year, and all of Wyatt's pre-order customers, restaurant delivery orders, and online payments would have to be integrated into the market's unified system.