In "The Crown" Episode 1, Emmeline Castro, the famous CEO and backbone of Castro Enterprises, one of America's largest pharmaceutical conglomerates, is on a successful business path. Her career ambitions face an unexpected setback when her idle father, Genand Castro, announces his intention to name her irresponsible and non - charismatic brother, Juan, as the heir to Castro Enterprises. Emmeline must now figure out how to navigate this new corporate reality.