Victor Wright runs his honest steamed bun shop. Isabelle Lee, seeking to monopolize the market, engages in price wars, spreads rumors, and frames him, driving Victor's stall to bankruptcy. Neighbors, lured by low prices, turn against him, then suffer food poisoning from Isabelle's inferior breakfast, realizing their mistake. Victor Wright holds fast to his integrity, standing up to corporate greed. He revives his business, establishes the Honest Food Foundation, spreading goodwill and ethics.