Bai Yunfei, a modern catering tycoon, travels to the Qianyuan Kingdom after an electric shock and inhabits the body of a down-and-out young master. Armed with modern business strategies, he earns his first fortune from trading dyed white foxes. He revives run-down restaurants, innovates catering services, develops building materials and opens up trade routes. Amid vicious business competition and imperial political struggles, he is eventually appointed chief imperial merchant. He abolishes the humble status of merchants and builds a cross-border business empire spanning multiple kingdoms.
