Ordinary office worker Walter Hammer accidentally binds himself to the 'CringeBro' system. Every time a thought crosses his mind, it triggers an outrageous and mandatory social death task. He journeys from the workplace to all corners of the globe, breaking through his limits in hilarious and embarrassing challenges, finding love and global fame along the way. Ultimately, he discovers that the system is a form of salvation sent by his future self, allowing him to reconcile with who he is.