Yale Lane helps Chad Sterling run his fried chicken business. They uphold no price gouging, high-quality meat. Rival Gabe Sutton engages in malicious price cuts, hires people to fake injuries, and tampers with ingredients. Yale Lane sees through these. Gabe Sutton is punished for dangerous substances. After prison, he apologizes to Chad Sterling. Chad Sterling grows his stall into a store, becomes the fried chicken king, known for honest business.