Zhang Xu, a modern business tycoon, is reborn by accident on Lunar New Year’s Day in 1988. Faced with an empty home and heavy debts, he seizes the opportunities of the era with memories from the future. He earns his first pot of gold by selling hair mousse, then expands into daily chemical wholesale, his own clothing brand, video halls and other businesses. Along the way, he resolves family troubles, fends off malicious competition from the bully Sun Fuping, and withstands a joint crackdown by local wholesalers. In the end, he builds a business empire, marries his fiancée Yu Manjun, and changes his family’s tragic fate from the previous life.