After a car crash involving a cow the hero blacks out and loses his memory and gets rescued by the heroine who's also on the run from an arranged marriage and living alone. The cow's owner shows up demanding compensation so to help the guy pay up she sets up a market stall but runs into trouble from jealous locals. Soon her brother tracks her down and drags her back to her family's place. Clueless about where she went the guy searches everywhere finally showing up at her home only to find out she's from a loaded and well-known family. Her parents aren't having it and tell him to get lost but she refuses to obey them or marry some local big shot even threatening to become a nun. Finally her parents cave and let them be together. But breaking off the engagement triggers revenge from the other family pushing her folks into an economic crisis that threatens their whole legacy.Just as things look worst the hero starts regaining his memory and turns out his family's even more powerful. He secretly pulls strings sending shadowy allies to help behind the scenes and saves the day. In the end her family pulls through and the two lovebirds end up together. Plus there's a bunch of side characters crisscrossing the story setting things up for the next season.
