Julie, a low-level model who struggles to raise money for surgery for her heart-stricken sister Ella, stumbles into the private studio of Alexander, the VOG empire 's top power. This accidental ' mistake ' makes Alexander find Julie 's broken, stubborn and clean temperament, which is the ' perfect muse ' he has been looking for.
Faced with the desperate situation of $ 50,000 in surgical expenses, Julie was forced to sign a contract of sale and became Alexander 's humiliating 'exclusive model ' and private toy. Alexander uses money and power as bait to constantly break through Julie 's bottom line, from wearing a neck ring representing everything to wearing secret fun props, in the ultimate control and humiliation, forcing Julie 's most real response.
When Julie learned in despair that her sister was saved, she broke down in an instant and responded to Alexander 's kiss for the first time. In the subsequent private manor pool shooting, Alexander ignites Julie 's inferiority and vinegar by calling and shaming his extreme possessiveness and the chief female model. For him, Alexander didn 't hesitate to destroy the lead model he had picked up and put Julie on the show at the height of fashion. However, behind this ultimate ' pet ' is a more crazy punishment. When Alexander presses the ice on Julie 's skin and forces her to shout ' master ' out of control, an ultimate pull about love and control has just opened the bloody curtain.