Evan Bennett uses his exceptional ability to identify wild produce to turn his uncle Arthur Bennett’s nearly bankrupt wild harvest business into the market leader, earning two million dollars a year. However, he is still treated as a country bumpkin and has his profits unfairly withheld. Furious, Evan leaves and starts his own business. With his sharp eye for opportunities, he builds his own brand from a small warehouse, gradually expanding it into a business integrating sourcing, wholesale, and retail, eventually dominating the city’s wild harvest market.
Meanwhile, Arthur and his son James drive their business into collapse due to greed, short-sighted decisions, and repeatedly selling inferior products as premium goods. They are forced to mortgage their properties, lose their stores, and end up drowning in debt, with James reduced to working as a security guard. Evan achieves both business success and personal happiness, buying a villa and starting a new life with his family and loved one.
