QYQM Chief Strategy Officer Nora Weir spent two years completing the business plan, but was robbed of the shares of the plan, credit, and commitment by CEO Julian before the release. She was then kicked out of the company and banned by the entire industry. In desperation, Nora started over as a minimum wage warehouse worker, gradually establishing a truly functional Wal Alliance by repairing returns, fulfilling orders, connecting small brands with independent workshops. Julian used funds and power to create false scale, while Nora used products, delivery, and trust to establish a real network. In the end, Atlas collapsed due to both quality and cash, and Nora led her once trampled partners to rise against the trend.