Zachary Cooper has been dating his girlfriend Yuri Carter for seven years, hiding the fact that he’s the son of the country’s richest tycoon. However, after her promotion, Yuri decides to put her marriage on the market. She sets up a public matchmaking event at home during the Spring Festival. Completely unaware, Zachary arrives with a pricey bottle of wine to propose, only to be told to fill out a form and wait in line, enduring Yuri's coldness and humiliation. During the argument, Yuri's mother smashes his $3.5 million Romanée-Conti, assuming it is fake. Yuri tears up his form, dumps him, and chooses Peter Zane, a suitor earning $1 million a year. Just then, lavish betrothal gifts from Frank Cooper, Zachary's father, arrive.
