Zane Zeller, a steamed bun vendor, insists on fresh meat daily. Rising costs and losing customers to vendors selling cheap, low-quality meat force him to move his stall to a remote market. He builds a reputation with honest fillings until competitors cause Food Poisoning, shutting down their operation. Zane wins trust by sticking to his rule: "only using the day's meat to make the day's buns". His principles are recognized.